Many artists and content creators struggle with monetizing their work. They are confronted with biases and self-doubt. More often than not, they think the problem is that their art is just not good enough. In the majority of cases, this is not true.
Being an artist and the ability to earn money from your art are two entirely different animals. Turning your art into a sustainable business needs an entrepreneur’s mindset. More important, mediocre art can thrive, if paired with a viable marketing approach.
The main issues why artists fail to generate income with their work are:
- bad communication skills
- a lack of definition in the artist’s identity
- doing no promo at all and hoping to be discovered – it’s not going to happen
As an artist, we don’t have to take care of everything on our own but can trust others with taking care of those things for us. I still recommend doing everything yourself for a short amount of time, so you know what these tasks are about.
As you see, I am back at writing. Let’s dive deeper into these topics in the near future.