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From a Different Point of View

Having a strong opinion, based on facts and experience, is a valuable thing. However, so is seeing tasks or processes with the eyes of others. Especially if those others are the people that we want to reach with our work.

A change of perspective helps us to understand our customers. It helps us to design our marketing strategy better. It shows us the optimization potential in our Artist Identity. In general, trying to see with the eyes of others helps to understand business. It also helps to understand life and why our society works as it works.

So whenever you commit to a new strategy or whenever you evaluate parts of your work, try to switch perspective.

Does your offer add value to the lives of your potential customers? Could it add more value with a reasonable amount of change from your side? Is it real value or just a short status boost?

If you create postings on social media, check if they would affect you the way you want them to affect your followers. If they don’t, why would they do it with others?

If you are doing business with companies, understand what’s in for them when hiring you. Do they consider you an influencer in your scene, an expert for specific topics, both, or something else?

Make it a habit to do this in your business life. The insights will surprise you.

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