How to get more sustainable dance jobs in Austria

I already wrote about the topic “how to get more dance jobs.” I got some feedback on this article, especially that the stuff in there does not work, and some new requests about how to do it in Austria.

What is different in Austria?

That is the question we have to answer before diving into the specifics. All the points from the general article I already wrote apply to the fullest, but it can feel like you don’t get any results by applying them. The main reason is that the business side of the scene and the Austrian dance industry are still in their build-up. What I mean by that is that there are people producing shows, there are agencies taking care of bookings for urban artists, and there are dance studios in most major cities, but there are not plenty of them.

In countries with a developed dance industry, you have the possibility to audition for jobs that you want to be part of every other week. You have multiple standing companies with a regular cast and stand-ins for most positions. You have multiple people that take care of the production side of things. And you have many agencies with a widespread network that generates opportunities to show your art.

In Austria and many other countries with a dance scene that is on the rise, we have some of these but don’t have an abundance. So you maybe have four to ten auditions per year for pieces you want to do. There are 2 or 3 agencies that seriously care and know about the capabilities and needs of hip-hop dance. And there might be five promoters who manage to do recurring events with international relevance.

Austria has a dance scene and dance industry on the rise. We need to build the infrastructure first to create the jobs we want to do. Nobody will give them to us. Who should?

That sounds like a bad thing in the first place, but it really isn’t. Because what it does, is leave a lot of space for everyone who cares and wants to make it with dance and dance-related work.

How to do it?

First, this is not science. Second, I am writing from my own experience of doing business with dance and dance-related topics since 2007. Third, I believe this is the best way forward for the Austrian scene as a whole. Some individual people might be better off alone, but looking at the bigger picture from a holistic point of view, these are my recommendations.

As mentioned above, our scene and industry are not yet fully established, we are building it right now. This means that there is a lot of space to be filled.

What we should do, is create the infrastructure that we lack. This also ensures that the infrastructure and businesses hold up the values that we want to represent. That is extra important as the possibility of breaking (that’s the thing you should not call breakdance) becoming Olympic will attract people from outside (sports, finance, and advertisers of all kinds) who have the business part down towards our scene and their values will not necessarily align with ours.

What can a single person do?

Everything. That is the point. Through the scarcity in the scene, you can contribute very quickly.

You can organize classes yourself. Everything you need it to find is a room and a mobile sound system. I know people who teach twenty classes a week and are set. All self-sustained.

You can organize events. It’s not impossible to do jams and competitions on a low budget. In fact, we need those to have the inhibition threshold low for the new blood.

You can reach out to potential customers proactively and sell your shows. By doing this you fill the role of an artist agency and might become one if you want to.

You can audition for all pieces around and try to land that spot or you can start your own production. This feels overwhelming in the beginning but if you want to create, you should.

How is this getting more jobs?

The part above isn’t, but it is a prerequisite for our scene to grow and move forward into something that can provide a sustainable life for everyone who wants it. From there we need to start connecting and work together (I already wrote about that too).

By creating multiple working platforms (this can be crews, dance companies, production companies, agencies, artist collectives, solo freelancers and more) and connecting them, we can provide more work. If I sell shows, you produce pieces, and a third guy organizes workshops, we can hustle on our own or connect, and everyone has three jobs instead of one.

Of course, that is simplified as nobody can work with everyone, and some people are more suited for this job and not the other. But take into consideration how far our scene came in the last ten years. Think about how many talented people are out there hustling. We just need to connect and build together. In a country with a small scene, there is no competition as the market is not nearly saturated. There are only missed opportunities.

Don’t stop there

When we established a network that provides enough opportunities for everyone who wants to dance, the inclusion does not stop. Think about all the street fashion designers, dance content creators, music producers, MCs , DJs and so on. These are valuable for us, too, as we are to them. Spotting these opportunities and taking them is what we should cultivate.

It has been done before in Austria. On a smaller scale. And these islands still exist. Where people work together, but most of the time, they only extend to crew and friends. Which is fine, but we all could do better.

As this scene and industry are built now, it is we who should build it and make the rules. Or we can let others build it and play by their rules. Easy decision for me. It always has been.

book review

1984: the book you need to read now

George Orwell’s 1984 (also Nineteen Eighty-Four) is a literary memorial of dangers that lurk within governments and, more generally, all power structures that might seek to censor information. Rumour has it that 1984 is awaiting a rewrite as some audiences could find its content disturbing. Today we are talking about reasons you should or shouldn’t read 1984 by George Orwell.

“Every record has been destroyed or falsified, every book rewritten”

– George Orwell

Below I will share the hard facts about the book, 10 reasons to read the book, 10 points that could make you reconsider putting it on your reading list and some spicy facts about the title.

What you need to know about 1984

Nineteen Eighty-Four (mostly spelled 1984) is a novel and cautionary tale by George Orwell, whose real name was Eric Arthur Blair. The book is a dystopia around the topics of censorship, totalitarianism, mass surveillance and the consequences. Orwell asks questions about truth and manipulation in politics and society.

Nineteen Eighty-Four was initially published in 1949 by Secker & Warburg and translated into 65 languages.

Interesting Facts

  • Penguin books censored the cover in a clever way, which was not received too well.
  • There were rumours about a feminist rewrite of the story. This is not a thing. What is true is that there will be another book telling the story from Julia’s point of view. Julia is the love interest of the protagonist Winston from the original 1984.
  • During World War 2, Orwell worked as a propagandist for the BBC. Some say seeing this propaganda work up close led to the creation of 1984.
  • An alternative title for the book was “The last man in Europe.”
  • Another Rumour is that Orwell was under government surveillance while writing 1984, after he published The Road To Wigan Pier.
  • Orwell borrowed Japanese propaganda for his novel. The “Thought Police” is based on the Japanese wartime secret police who arrested Japanese citizens for having “unpatriotic thoughts.” Their official name was the Kempeitai, and they named their pursuit the “Thought War.”

Reasons to read 1984

  1. You will finally know what the term “Orwellian” means.
  2. You can appreciate that something originally published in 1949 as a dystopia has become reality in 2022. That is either very dark British humour or someone used the warning as a manual.
  3. You will not only be in the know when someone uses the term Big Brother but know its exact origins.
  4. You know that the government and media are lying to us, and love to read a good story to confirm that bias. Some might substitute the word bias in the sentence before with truth or knowledge.
  5. You want to know how the current development in our society turns out. Old George did not have a crystal ball, but it looks like he knew things.

Reasons to avoid reading 1984

  1. You trust your government, think it is transparent with information and think it always works for the best of the people.
  2. Are you easily depressed when thinking about the state of the world? You better skip this one and sleep well.

If you are still not convinced that you need to read Nineteen Eighty-Four, grab a copy of Brave New World or Animal Farm instead. 📚


No common ground: the hidden issue with values in society

When we look around in our social circles, around our friends and even in families, many of us perceive that we are divided on multiple fronts and often seem to have no common ground, even with people we once were close to. This gets even more obvious when we see there is more and more activism, as people try to support or spread their values. The issue, in my opinion, is that those values are so manifold and diverse as if they were just opinions.

How do we want to live our lives?

What is this all about? What should be the fundamentals of our social structures and our communities? What should be the rules we live by? The diverse answers to these questions reveal a missing understanding of the complex interrelations beneath our society’s surface and deep insecurities.

The answers reach from the classics, like freedom or safety, over equality or equity, to more trendy answers, like diversity and sustainability. Sounds like have our values there. But sadly, this is not the case.

A thousand tongues: different meanings of the same words

We mean different things while using the same words. My understanding of freedom may differ from the next person’s. For one of us, freedom might be the state of being able to do what she wants. For another, it can just be that he is not imprisoned. Often we hear, “your freedom ends where mine begins.” Depending on our understanding of freedom, this can resonate with us or make absolutely no sense.

Equality is another hot topic. Do we talk about equal chances or equal results? Do we consider it problematic when the free choices of individuals lead to inequality? If so, do we want to regulate people – means take away their free decision – into doing things they disagree with to reach a state of equality?

Already these different interpretations of the same terms make reaching consent on related topics challenging, but there is more trouble along the road.

The reason I talk to myself is because I’m the only one whose answers I accept.

George Carlin

Double standards: inconsistency in applying so-called values

Besides having different values and not being able to reach consent on what they actually represent, we have a considerable amount of people who only apply their so-called values in some circumstances but only when it suits their own bias. There are many examples, with the most prominent one being supportive of “my body, my choice” when it comes to abortions but not when talking about vaccine mandates.

When we assume that the decision for physical autonomy is based on moral values and not something else, it has to apply in both or neither case. Of course, these discussions are far deeper, faceted and not necessarily connected but pretending “my body, my choice” needs to be holy and agreeing on mandating a vaccine to someone does not go along. In that case, finding another foundation for those choices would make more sense.

It is forbidden to kill; therefore all murderers are punished unless they kill in large numbers and to the sound of trumpets.


But why?

I assume the reasons for that are based on the diversity of leadership and information. Nowadays, everyone has a chance to find role models and information on many different platforms and places. Back in the days, education, thoughts and opinions were regionally consistent. When most people were religious – not only on paper – the core values of that religion were generally agreed upon. Opinion leaders would influence a group of people exposed to them – but limited to those in their surroundings.

Today the same processes apply, but the sources are diverse. Your parents might be only religious on paper, but you are attending religious education in school, and your friends are becoming engineers and think logic is the only way. You learn about generational tyranny based on race, gender and religion on social media or in your social circles. So your personal view of the world might be very different from the person beside you.

There is no general difference in how we form our opinion to back in the days as our opinion and worldview still reflect the worldview of the people we spend the most time with. But today, we can pick anybody to be a part of the people who influence our thoughts and beliefs. And no matter if we pick people around us or strangers on social media, sometimes it is for the better and sometimes for the worse.

Finding out if you are in a good spot is no easy task. Regularly trying to understand people who disagree and checking if your answers to them would make sense, with brutal honesty, is a good start to avoid becoming part of an army of brainless zombies that simply repeat what they hear from others instead of using their own brains.

blog listicles

Best Christmas Presents for Dancers in 2022

Check out our list of suggestions for Christmas presents and gifts specifically for your dancer friends.

It is that time of the year again. The months before Christmas, when we start wondering about the presents, we can gift our friends or kids. I’ll refer to friends for the rest of this page. Dancers tend to care a lot more about their skills and motivation to practise instead of material things, so it’s often hard to find the perfect thing. But no worries, I got you covered in case you are lacking inspiration yourself.

1. Workshops and classes

Did I mention that dancers often care about their skills? They really do. Most dancers will be delighted to take an additional class with their favourite teacher or a workshop with a pioneer or expert in their specific dance style. You might need to do a little bit of research to find out which class or teacher is the right one. If there is a name popping up regularly, you know who to pick.

A gift certificate or voucher is the easiest way to package a workshop or class. If you are design-savvy, you will have an easy time making it happen. Otherwise, you can pick up a voucher template and customize it.

2. Workout gear or tools

An essential part of being prepared to dance as good as possible is to keep the body in shape. Some dancers rely on dancing only, but the majority work out in addition.

Tools that almost all dancers can apply in their training are Resistance Bands or a Deuserband. Both are made from elastic rubber-like fabric, and both can be applied in stretching or strength training.

In case your dancer friend is specifically into strength training, you could also pick up a kettlebell, which is simply a big weight with a handle. There are tons of exercises you can do with them, and there are hundreds of tutorials on Youtube to get started.

Got a friend who suffers from unnecessary body tension? Grab a Blackroll or another tool for fascia relief.

3. Books

There is a plethora of books that would make a good gift for your dancer friends. This can be books about the dance itself and how to improve your skills, but it could also be about the history of the dance, the scene the dance originates from or a photography collection.

Here are some recommendations:

4. Event tickets or travel expenses

Dancers love travelling to dance events all around the globe. Often these travels have to happen on a budget. If you can provide the event tickets or pay for some of the travel expenses, your friends will surely be happy.

If the event tickets are not yet available, you can, once again, go for a voucher.

5. Fresh gear or apparel

The term style usually means the individual interpretation of the dance, but there is also style in fashion and gear. Looking fresh is an essential part of most freestyle dances, and many dancers elevate the curation of their outfits into an art form.

The number one spot in the gear section is the sneaker. The variety of available shoes and personal taste makes it difficult to shoot from the hip, but you will get an idea of their preferred model if you take a look at their existing sneaker collection. The best-case scenario is probably taking the trip to the sneaker store together.

In my opinion, the second best guess is either headgear or accessories. Watch how your friend dresses at events, and you will know which one it is. Not going to dance events with your friend? A swipe through their social media might help as well.

6. Wall art

If nothing else seems to fit, you might want to consider some kind of poster. It can be a fantastic dance image, a motivational quote or a combination of both. Maybe it is a really big print of their favourite dance photo of themselves.

Many options are available for the seeker of presents. Depending on your budget, you can go for a digital download to print at home, for a framed museum-quality print or anything in between.

If you have additional ideas, meaning more Christmas presents for dancers, let us know in the comments.


Your Art is NOT the Issue

Many artists and content creators struggle with monetizing their work. They are confronted with biases and self-doubt. More often than not, they think the problem is that their art is just not good enough. In the majority of cases, this is not true.

Being an artist and the ability to earn money from your art are two entirely different animals. Turning your art into a sustainable business needs an entrepreneur’s mindset. More important, mediocre art can thrive, if paired with a viable marketing approach.

The main issues why artists fail to generate income with their work are:

As an artist, we don’t have to take care of everything on our own but can trust others with taking care of those things for us. I still recommend doing everything yourself for a short amount of time, so you know what these tasks are about.

As you see, I am back at writing. Let’s dive deeper into these topics in the near future.


Best Christmas presents for authors and writers

Successful writers and authors are some of the world’s most creative, talented people. Sadly, they’re also some of the hardest to shop for. Luckily for you, I’ve got a few ideas on what to get them this holiday season!

Find out what they need most

If you’re looking for the perfect gift for a writer or author, start by asking them what they need most. You may be surprised by their answer—they might not even realize that they need something until you bring it up. Ask them to lay out their writing goals and then try to find a way to help them reach those goals by buying them something related.

If you are not into asking or they don’t give you an answer, you can work with, read on.


Writers and authors are also avid readers. Many of the jump from book to book, depending on their mood and what they need at the moment to get inspired. Bookmarks are a great way to keep up with the progress in all your books, and they can inspire if motives are chosen well. They’re also the perfect gift for anyone who’s ever lost their place in a novel. Books need bookmarks, so we highly recommend giving them as gifts!

Bookmarks come in all shapes, sizes and colours – you can choose between hardcover or paperback, palm-sized or full page; red paper or green; glittery gold stars on a black background or plain white paper with nothing but an elastic band around it. And they make excellent stocking stuffers!


As mentioned above, good writers are good readers. Gifting books that help an author’s progress or play well into the topic of the book/articles he is writing are always welcome.

As I don’t know what topics your friend is into, here are some general recommendations about writing.


Paraphernalia are all the things that your friends need to make the magic happen. These are highly individual. Some people need coffee, some only write with a special pen, some need a specific poster on the wall, and some want to smoke special tobacco in a pipe. This can be everything.

You’ll get an idea of the writing paraphernalia of an author by looking at the space she writes in. Use your detective senses and add to that collection.

Inspirational quotes and role models

Inspirational quotes are an excellent way to inspire writers.

You can shop around for amazing posters with quotes, design your own or grab the writer motivation quote bundle I have up on my Etsy store for an instant download and print them in any size you want.

Most writers, like me, are obsessed with note-taking. This means we need notebooks. A lot of them.

Journals, notepads and notebooks

Journals and notepads are great gifts as well. They can be used as diaries, so if you know someone who’s been meaning to start a diary but hasn’t gotten around to it yet, this would be a fantastic gift idea. Or if you’re looking for something specific like character traits, plot ideas, dialogue or research notes – and let’s face it: all of us need more notebooks.

Hopefully, this list has given you some ideas about what would be a great gift for an author or writer. Even if you do not know exactly what they need, I am sure one of these gifts will be a hit.

blog listicles martial arts

Amazing Christmas Gifts and Presents for Martial Artists and Fighters

Finding the perfect gifts or presents for your martial-arts-obsessed friends, kids or spouse can be a serious pain in the ass. Worry not, I have some suggestions that might help you out.

1. Workshops and classes

Martial artists care for their personal skill development. So naturally, working on those comes first. If you totally run out of ideas, you can always pay for their regular classes or book them a workshop with their favourite sifu or sensei.

A gift certificate or voucher is the easiest way to package a workshop or class. Many schools offer these, especially around Christmas. If they don’t you can create one on your own when you are design-savvy or simply use a template.

2. Workout gear or tools

An essential part of being prepared to fight (be it in a cage, harder sparring or in self-defense situations) is to keep your body in shape. Some martial artists only rely on their practice, but most of the work out too.

A jump rope (better a speed jump rope) is essential for boxing and kickboxing but will be helpful with most modern fighting sports. Even though traditional martial arts rarely use them, the strength, coordination and stamina they build are helpful for all martial arts practitioners.

A new contender in the ring is the Octomoves Flow Rope, which feels like a jump rope without jumping. It works the core, the back, the arms and the shoulders and has some similar techniques to traditional weapons like the rope dart or meteor hammer. If your friends are into flow exercises with any martial arts weapon, they will love this thing.

Almost all fighters can apply rubber bands in their training. Common ones are Resistance Bands or a Deuserband, which support numerous higher kicks and stretching exercises. The resistance bands can be used to work on your punches as well.

kettlebell, which is simply a big weight with a handle, is also a very versatile tool. There are tons of exercises you can do with them, and there are hundreds of tutorials on Youtube to get started.

Got a friend who suffers from unnecessary body tension? Grab a Blackroll or another tool for fascia relief.

3. Books

A plethora of books would make a good gift for your fighter friends. This can be books about their preferred fighting style, about some fighting-related philosophy or about known martial artists.

Here are some recommendations:

4. Weapons or Fighting Gear

Many traditional martial arts use weapons like the staff, sticks or knives. There are also fancier ones like the chain whip, three-section staff or nunchucks. Find out which ones they want, before buying.

Boxing Gloves, Pads or a Heavy Bag might also be the right thing.

Also, if you have a specialised store in town where you can get good customer service, prefer this one over ordering from the internet.

5. Wall art

If nothing else seems to fit, you might want to consider some kind of poster. It can be a fantastic fighting image, a motivational quote or a combination of both.

Many options are available for the seeker of presents. Depending on your budget, you can go for a digital download to print at home, a framed museum-quality print or anything in between.

If you have additional ideas, meaning more Christmas presents for fighters, let us know in the comments.


Dance Business Possibilities: How to make it work

We already talked about the elements we need to master to run a dance business (and I strongly believe it is the same for almost every other business) and become a professional dancer. What we did not cover are the actual possibilities that we have to create income. I separate those into primary possibilities and secondary ones. The primary ones are the things that directly involve your dancing skills, and the secondary ones are things that you can apply your dance knowledge to and therefore turn into dance-related work.

Let’s look at the primary ones. While all of these are very diverse on the inside, you can split it up into four general activities.


Performing can be summed up as “dancing for an audience”. It is not relevant what kind of “piece” you perform or in what “stage situation”. Productions can be contemporary pieces, dance theatre, musicals, commercial shows, street shows and performing for movies, music videos or ads in front of a camera. If you put in the work, performing can bring you a stable income.

For most of us, performing is done on a freelance base where you write an invoice and must take care of everything tax-related yourself. If you are lucky, you can get into a standing company that can employ you. In this case, they would pay for your insurance and tax. The downside of performing is that it is not completely in your hand how many shows you can do because you never know how many gigs you will book.

Teaching is your solid base for any dance business

Out of these four primary work fields, teaching is the one that is most reliable in terms of a steady income. It might not be the one you can earn the most money with, but it provides stability and security. As soon as your classes are established and running, you know how many people come to you. Therefore you know how much cash will be in your pocket at the end of the month.

Teaching can be done as a freelancer or employed. Depending on the laws in your country, only one of these options might be legal. The downside of teaching: if you have a lot of classes, it might feel like a regular job and can get boring if you are not good at motivating yourself.


Creating the choreography for performances, shows or camerawork is one of the opportunities that can earn you a lot of money in a short time. If you are booked by a big production to do this job you develop the dance and rehearse with the cast until they can do it. Then your job is done.

While they do the performances, you are already good to go and work on the next job. Downside: You need some strong references or a good network to book the jobs that pay well.

Competing is part of the marketing for your dance business

You can earn money by winning battles. There is price money out there. But the events that have a proper amount of it are rare, and the competition is fierce. If you are not top of the pops – this will not work.

In my opinion, competitions should never be seen as an income stream. There are other reasons to join competitions like building your name, testing your skills and having fun, but for most of us, it is not an option to rely on.

So far, so good. Let’s look into some secondary possibilities that can directly benefit your dance career development:

Working in or running an artist agency

An evergreen that has tremendous value. If you are doing the booking in an agency that books dancers, you might be able to book some good jobs for yourself or your crew. As no serious agency gives gigs to people they don’t know, you will meet many people aspiring to a dance career that might be future colleagues on stage.

Therefore you are sitting on the source for jobs and potential new colleagues. Of course, your agency needs to be cool with you doing this, but if you do great work and have the skills to convince on stage, there should not be a problem. On a side note: if you are running the agency yourself, it’s no problem at all.

Producing stage pieces

This one is big. It is a shitload of work but can pay off. I live in Austria, and at the time I started there was no hip hop dance theatre in the country. In 2006 we started working on changing that – and we did. In the last ten years, Austrian dance companies, crews and solo artists created more than 15 pieces in a genre that did not exist before in our country. I call this good work. *brofist to everyone who did a piece or show; you know who you are*

At the start, most people tend to choreograph and dance in the pieces they produce. So you just created the opportunity for you to do more work. If you are creating pieces for more dancers, you start meeting new people again and grow your network.

Making the event

Creating Dance Events is as big as producing for the stage. You help your scene to grow. You build opportunities and depending on your kind of event, you get to dance yourself. Possible events are jams, competitions, theatre, workshops and so on. You can get creative with this one. The best thing about making events happen is that you meet many people who dance too. If you treat them well, they will eventually become a great addition to your professional network.

And now on to some possibilities where you can fill a niche that might be unreachable for someone without a dance background.

This list is a bit longer and more creative than before. Most of the following jobs are perfectly doable without any dance knowledge. But being able to dance or having the daily practice you need to stay on top of your game will give you an edge. Sometimes, you can use your knowledge to become an expert in a niche, which is always an advantage. The list is in no specific order.


I put those two together, which does not mean you need to do both, but all points are valid for both. Every event that wants to grow requires proper documentation or ads. As a dancer, you better understand what to shoot and can produce better images. You can also use this to create products like photo books, prints or movies that might give you some income through sales.


Dancing is trendy at the moment, and many companies are investing in the scene to grow their revenue. If there is some expert knowledge needed for blogs, copy, or whatever, your experience sets you apart from the people who can write but know nothing (like John Snow). If you have valuable stuff to say, you might be able to publish a book and create income through sales. Especially when you are writing for companies and brands, knowing your way around the principles of search engine optimisation pays off a lot, as your text will create constant traffic via organic search.


Be it on your own channels, TV productions for upcoming big events, or online live streams. Breaking (which we don’t call Breakdance, remember?) is slowly entering the realms of sports and sports have commentators. With Olympia 2024 incoming, all the qualifying events that lead up to it and even existing events like the yearly Red Bull BC One World Final, which already has multilingual commentary, the demand for dance expertise will only rise.


Sometimes a role asks for someone well versed in moving and doing stuff with his body that untrained people can’t. I produced short movies myself and heard more than once that it is so refreshing to see “actors” on the screen that know how to move.


Most dancers that practise hard have a physique that goes well with being a model. As you train your body regularly, you are always in shape when a request comes in. I have many colleagues who model and dance back to back. The only bad thing about modelling: if you are a living photobomb like me, it does not work.


Dance needs music. The DJ provides it. While you are not actively dancing behind the decks, you are there at many events and get paid. At good events, the DJs do not have to work the whole night alone. In that case, there is still time to hit the cyphers when your backup is playing.

Producing Music

Go for it when you have the taste and skills to create danceable music. Dancers are always on the search for new music. If you can deliver, you have nothing to worry about. This is another one that can add money from selling your music or through royalties.

Fitness Trainer

New trends are coming up in the fitness world every day. At the moment of this writing, Breakletics is a thing, as well as dance fitness. If you are into this stuff, you can seriously pimp your income because people are fast in spending money on their “healthy lifestyle”. I did some of those earlier in my career, and these were the most profitable classes with the most participants I ever had. And this might go very well with being a fitness model for the club you are working at.

Yoga/Pilates/whatever teacher

This one could also be in the other category (stuff that aids your dance career). Some people get deep into Yoga, Pilates, Feldenkrais or similar practises. While I know, those are very different, this makes no difference from our business perspective. Teaching might come naturally to you if you get deep enough into something. That is the case here. Like the fitness trainer above, it is a chance to add substantially to your income. Some of my friends established themselves as dance experts in physiotherapy. A smart move, and it works. Maybe you can design a yoga class tailored to the need of dancers.


If you build yourself a reputation that will get you invited to judge significant events, then you can earn money by judging. This said, you need to get to the big battles. Smaller competitions can pay you most of the time, but the income is insignificant.

With breaking into the realm of Olympia in Paris 2024, judging will become a stronger option as all the events leading up to Olympia require certified judges. Get this certification if you want to judge WDSF events that qualify for the Olympics.

I am pretty sure I forgot something, probably a lot of things. If you can think of additional dance business ideas, let me know in the comments, and I will add them to the list. And I will give credit for helping me out. With the work fields above, there is one important thing. While you can make money with them, you need to be good. Doing any of those bad will damage your reputation while killing time you should use for dancing. So there is no easy-going in any of those.

Secondary work fields are things where you do not actively dance, so they take away time from your dancing. This sounds not too beneficial at first sight, but there are reasons why you might want to include secondary work fields in your job setup.

  1. your secondary job benefits your active dance career (the first list of secondaries)
  2. your knowledge of dance qualifies you for a job that non-dancers could not do or makes your results better than those from a non-dancer (the second list of secondaries). This makes negotiating higher fees/salaries easier.
  3. you cannot yet support all your financial needs by dancing alone.
  4. you are not that much into “the hustle” and appreciate the stable extra income.
  5. the point we never want to talk about: a lot of the secondaries can provide stability and income when you cannot dance because of an injury or because you need a break, or even when it is time to say goodbye to your active dance career. I know we don’t talk about this. But it is wise to think about it and have a plan.

As a research task for you on the path to becoming a full-time dance entrepreneur and creating your personal dance business plan (fancy wordings over here), think about which of the possibilities above might work for you. Where do you have the right skills? What do you enjoy? What would be a thing that you would love to learn that could play into your work in a reasonable amount of time? Go through your options and map them out on paper. There is power in seeing what you can do in writing.


Best books about society in the final days of 2022

Strange times, that’s for sure. We are confused. Some of us scream for more personal responsibility and freedom, while others want stronger government intervention and control.

I did not publish a lot recently. Life kept me busy with things that are not related to dance. I also took the time to read and think a lot. Some books were more thought-provoking than others. Here are four that I want to recommend if you are looking for stuff to read. Two of them are fiction, and two are non-fiction.

  1. 1984. George Orwell. (there are also two graphic novels available, and you might consider grabbing Animal Farm as well)
  2. Schöne Neue Welt. Aldous Huxley. (Original title: Brave New World)
  3. Die gefährliste aller Religionen. Larken Rose. (Original title: The Most Dangerous Superstition)
  4. Psychologie der Massen. Gustave Le Bon. (Original title: Psychologie des Foules, French)

If you are reading them in 2022, I guarantee a mind-bending journey.

I also have a bigger list of book recommendations for various topics.


Jasmin Rituper in Tanzcafé #8

In another episode of Tanzcafé, I sat down with the prolific performer and content-creator Jasmin Rituper. She is a dancer but prefers to call herself a movement artist, to avoid labels and prejudice.

She trained many styles and worked in Austria, Amsterdam, New York, Las Vegas and Los Angeles. All of her experiences as a dancer, as well as a spiritual being, led to the creation of her own movement method, called Mechanimal Movement.

Check out her story in Tanzcafé #8, as usual for the podcast – in German language.

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