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Let’s find new ways to do business with art

2020 and 2021 taught me that doing business with art in the way we did relies way too much on things that I can’t control. I also learned that I absolutely detest that. So what can one do, who spent half of his life dancing, teaching, and producing dance. Doing something else is not an option. Honestly, it would be too easy.

From now on, I will embark on a journey to find new ways to work with art. Ways that are more self-sufficient and less reliable on existing structures or gate-keepers.

In the tech world, decentralization is the buzzword that promises solutions to issues that only arise because we gave too much control to people who only care for profits, and not for the art. We can do the same in art. Finding alternative places to show what we do, move even more in the public space and at the same time in the digital realm. There are new distribution models that promise proof of ownership and direct compensation flowing from the audience to the artist, without being eaten up by middlemen.

I am excited to take a deep dive into these new opportunities. Let’s see what the future brings.

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