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Working together in flexible structures as strategy in niche markets

When active in a nice market people tend to avoid working with other people in the same niche. One is afraid of losing possible customers to the others.

In most cases it is much better to do the opposite and connect with as many active people in your field as possible.

I use an example from our austrian hip hop scene to show why:

There is a loose group of dancers that are responsible for doing a ton of projects, despite the fact that they are not in the same crew. Under different leadership they are doing event management, theater productions, movies, commercial shows, fashion labels and music production. The advantage is that everyone has an experienced workforce and at the same time more work during the year. All of this would not be happening if we avoided each other.

Social media is not the problem

A stupid facebook meme

Often we tend to feel that social media is keeping us from doing more important or more productive things. But saying social media is the problem is a serious misinterpretation of the case.

If we hang out online instead of doing stuff we want to do – the problem are our priorities. Because we just don’t want it enough. Facebook and friends can be ignored if we really have something to do.

via GIPHY

Why you should dance to the whole song

Filmstill aus Elsewhere #2
Filmstill aus Elsewhere #2

In workshops or interviews with OGs of our dances you hear the phrase “back in the days we danced to the whole song” a lot. I am sure their reasons were different, but here is a list of reasons why we should dance to the whole song.

  1. A good song has different parts that can shine through our dance. If we don’t dance to them all, we miss out on opportunities.
  2. The longer your work with a song, the better you understand it.
  3. We dance for a longer period of time. That helps our stamina.