Today we will answer two more questions before we move into the nitty-gritty and details of our dance business.
Question #1 is: “Are you an artisan or an originator”?
Question #2 is: “Are you a maker or a supporter”?
Most people tend to answer these questions with Originator and Maker. That is what we want to be, and that is fine. But for most of us, it is also dishonest with ourselves and therefore unfair to ourselves.
To be sure, we are talking about the same things; I will briefly explain what I mean when I use the four terms.
An originator is someone who paves the way for something new. He is the pioneer — someone who either creates a new game or changes the rules in an existing one. In our scene, an originator would be, i.e. someone who created a dance style or at least a proper amount of new moves. Maybe it is a choreographer who developed a new way to create pieces or a coach who has a revolutionary method to train and motivate his students. It’s also the dancer who we can’t classify into a specific style because he does not stick to the rules of someone else.
An artisan is someone who learns as much as possible about his craft. She can also create new things from there, but the impact is not as significant as from an originator. Often the artisan has a broader knowledge than the originator, but it does not reach as deep. In our scene, this would be everyone who learns the roots of a style and how it works. We can classify their dance as a specific style that someone else created.
The supporter is someone who helps other people to reach their goals and rock their projects. In our scene, these would be all the guys who help to organise events, dance in the pieces that others produce and try to be helpful wherever they can.
Makers act on themselves and usually, they rely on supporters to help them. Makers are the ones who start projects when they think something is missing or needs to be changed. They are the motors that keep the scene alive.
Of course, the reality is not black and white, and one can be a little bit of both in both cases. Once again being honest with yourself is the key. If you never started nor finished a project because you thought it needs to be done, you are probably not a maker. When you learn all the details of a given dance style and insist that it has to look a certain way, you are an artisan – no question.
It is imperative to understand that these terms are not judging about the value of someone. Originators and Artisans, Makers or Supporters. There is no one better than the other.
The reason why we ask the question of what we are is that it helps us to understand and create our business. As mentioned in Your Bigger Picture, we use the insights from those questions to be authentic and consistent.
If we are an artisan, we want our message to be about honing our craft and taking it to the next level. As an originator we don’t want to talk about playing by the rules because we don’t – we make them.
The maker’s promise is about making things happen (that’s why we call them maker) and the supporter helps the makers succeed. There is a place and a need for every role.
The thing you want to avoid is to build your promise or your message in the wrong way. Don’t pretend you are someone you are not, because people sense and avoid fake people. Believe that you are needed the way you are.
Answer those two questions! We will create our business and marketing strategies on the answers.