This week we will look into two important questions that help us to make our dance business a thriving one, instead of an exhausting but unsatisfying hustle.
Today it is about “The Bigger Picture”. Usually, the bigger picture comes up when somebody tells us to think again, think about the future or don’t think so egocentric. The Bigger Picture focusses on a greater good. And exactly there is the issue with The Bigger Picture.
The Bigger Picture is a subjective vision of how the world (or anything if we talk about a specific topic) should be. So everybody has a different bigger picture. Knowing your better vision of a future is essential, and it is a shame why so many people don’t even think about it. So take a moment to go deep inside yourself an think about how you would design a better future for everyone.
In my Bigger Picture, people would spend their lives doing work they loved, expressing themselves honestly and appreciate time over money. That is oversimplified, but it covers the key points.
So why do we need to know that? How does it help our business? FraGue, stop preaching, start talking business.
When you understand how your own bigger picture looks like, you can use it to kickstart everything you do. The reason is that your subconsciousness knows your bigger picture very well. It knows what you wish and hope. And it is honest and direct. It will cheer for you and help you work when you move towards your bigger picture. But if you don’t, that bitch will sabotage you at every step along the road. It will do so by presenting a million possibilities to do something else, to procrastinate and it will pull you down into a swamp of distraction or unhappiness. You don’t want to mess with your subconsciousness. It runs the show a lot more than we are willing to see.
And to finally get to the points:
1) Choosing your business components: Your work will prosper more when you have your subconsciousness cheering. So don’t take jobs that influence the world in the other direction or compose your portfolio from activities you despise.
2) Promotion & Marketing: When you start to promote your work, you want to reach the right people. You don’t want to reach everyone. Because not everyone is interested in what you do. Reread the last two lines. The good thing about this is that you can focus on talking to the right people. The ones that want what you can offer. When you start to promote your work, you make a deal with people. You make an offer of what they can expect when they follow your work. People might join you or not. Those who do, follow you because they liked the original offer. If you change your offer, they might go somewhere else. So you should not change your offer without a good reason. The best way to stay consistent with what you do is to work on a future you believe in. Work on making your bigger picture a reality.