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This is the category where I hint at events and other stuff that I think is interesting or should be checked out.


Austrian Hip Hop Fashion Brands

Streetwear and the Hip Hop Dance World gravitate towards each other. Very often when dancers think about creating a business, street fashion is on top of the list. While I am not the right person to say what it is, that connects those two worlds, I think that these creative young labels need more spotlight. I can not do this on my own, as my readership is not that big, but I can do my part by presenting some of the labels that emerged from our dance community or found their way into it.

I have put a little bit of research into this topic because it is nowhere close my core expertise. My intent writing this article was to present an overview of the existing labels and show the differences between them. I have sent some private messages and emails to the label creators asking for background info about their work. The answers I received made me rethink the approach for this post. There is a distinct pattern revealing itself – about what all these labels have in common.

The common ground

fair & sustainable
organic, local, unique

These values define the visions of the label creators. Fair & sustainable or synonyms where essential in all of the answers I received or the descriptions on the official websites.

Being unique is a thing that every serious fashion label strives for. Our austrian fashion brands are no exception.

The great thing about this common ground between all the brands is that it shows a deep understanding of the needs of our society. It shows that the fashion entrepreneurs that are close to the hip-hop scene value social progress more than profits. For my understanding, this is a noble trait that you seldom find in the business world.

Let’s jump into the differences, that matter far less, than the common things.


Esteem Shirts

The Salzburg-based label Esteem was built upon the idea to “create some shirts for ourselves and friends”. The following step to the own streetwear brand was not that far. The name stands for value, respect and acceptance.

The slogan of esteem iscreate your own system.

Esteem produces all kinds of urban clothing and seeks out to fit the dancer’s needs wherever possible.

Check out the official Esteem Website.


Cap from Unleash.ed in Berlin

Hailing from Graz Unleash.ed was found with the primary idea to support local subcultural movements like freerunning, tricking and the artforms from the hip-hop culture. The secondary idea was to create clothing that fits. Not in a literal matter but a symbolic one. The wearer should be able to identify with the clothes.

Unleash.ed goes by the slogan: by the community, for the community.

The primary products of unleashed are shirts and pullovers adorned with inspiring and creative sayings.

Visit the unleash.ed Facebook Page.

From the Soul

From the Soul Vintage Market

From the Soul is based in Innsbruck and takes the idea of sustainability one step further, by using clothes that are already there. The from the soul vintage market is a well-curated selection of second-hand clothing that is chosen with the urban dancer in mind. The majority of the pieces are sports clothing from the 80s and 90s as well as parts that fit the overall style of the era.

Their slogan: From The Soul, for the soul.

From the Soul has self-produced shirts and caps too and is working on finding suppliers they want to work with for the production of more stuff.

Check out the From the Soul Facebook Page.

Rachlé Art

Custom Shit from Rachlé Art

Rachlé Art resides in Klagenfurt and is all about customs. They design most of their work per hand, directly onto the clothes. The items that are created this way are truly unique. The focus is on extraordinary and colourful designs that resemble the spirit of the customs from the origins of the hip-hop culture.

Take a look at their pieces on the Rachlé Art Facebook Page.


Bags by Urban Artists Wear

not something for everyone – but for someone

Urban Artists Wear is a label that is focused on key-pieces for the hip-hop dancer. They see “the own style” not only as a way to express through the art of the four traditional elements but also an aesthetic presentation of one’s individuality through fashion. The search for possibilities to be individual in the pabulum of the big sports labels was a significant reason to found the brand.

All the items are self-designed and use patterns that differ from the norm while using established ideas from within the scene, like the oversized look. Jackets, shirts, pants, bags and more are hand-crafted as single items or in a low number of pieces.

Follow Urban Artists Wear on Instagram.


Headband from Muetzenmafia

Mützenmafia (german for capmafia) is specialised on hand-crafting stylish caps, beanies and headbands. The company from Graz started creating headwear after desperately looking for it in a cold winter. As there were no satisfying options, the task was to develop it themselves.

Mützenmafia provides quality items to keep your head warm and stylish – no matter if it is cold weather or bad hair day.

Take a look at the Mützenmafia Online Shop.


Hoodie from Vresh

Vresh is not directly tied to the urban dance scene, but their clothes found their way into our realm nonetheless. Their clothes are meant to support people and projects from music, sport and the creative sector without going into a niche. They support what they like.

Their designs fit a wide range of demands, and it is easy to find something you like.

Follow us to the official website of Vresh.

My conclusion

Which of these brands will have the right items for you is a matter of personal taste. That is not a thing we have to discuss. Important is: no matter who you buy from, in all the cases above you support a company that upholds essential values instead of putting money in a conscienceless economy that only strives for profit.

There are some more brands that I did not get enough info from. Therefore, there might be a second chapter of this one in the future.

book recommendation: Sketchnote Handbook

Recently I picked up my Sketchnote Handbook again. The book from Mike Rohde is a guide to visual notetaking. I have a notebook on me most of the time, but usually I struggle with catching all relevant data. The Sketchnote Handbook suggests an approach that focuses on core content and binary coding with words and images.

The Sketchnote Handbook. Mike Rohde. Peachpit Press.
ISBN 978-321-85789-7

Circle Industry im Februar

circle industry 2017
Grafik: Circle Industry

Wie jedes Jahr gibt es auch 2017 wieder Circle Industry. Das internationale 2 gegen 2 B-Boy Battle findet am 24. und 25. Februar statt.

Die Preselection ist wie gewohnt im Emailwerk in Seekirchen, das Finale im Salzburger Republic.


  • Hip Hop Market
  • Perfect Beat Challenge
  • Circle Industry 2 vs 2 Battle
  • Checkmate 5 vs 5 Battle
  • Red Bull BC One Austria Cypher Wildcard Decision


Main Event:

Die Superhelden kehren zurück

Foto: Dusana Baltic
Foto: Dusana Baltic

Eine veränderte Inszenierung vom Superhelden Teil aus unserem Theaterstück [ESC] spielt dieses Jahr bei Hip Hop goes Theater im Republic am 18. und 19. September.

Diesmal auf der Bühne: Pia Grohmann, Stefan Hinterecker, Julian Reutterer und Jacob Wick. Moritz tanzt am selben Abend #fomo, in dem ich auch selber am Start bin.

Checkt Euch Tickets solange es welche gibt.

My wifes fashion blog

Gerda Fashionblog Icecream

Meine Frau Gerda ist seit einige Zeit als Fashionbloggerin am Start. Für alle die ihre Arbeit nicht kennen, sich aber möglicherweise dafür interessieren, hier der Link: Fashionblog.

Sie schreibt auf Deutsch, Englisch und Ungarisch.

Viel Spaß

#fomo – the fear of missing out


#fomo ist ein urbanes Tanztheater über unseren Umgang mit virtuellen Welten.

Die Technologie wird schneller und besser. Die Informationsflut im Alltag erhöht sich kontinuierlich und die unendlichen Möglichkeiten weltweiter Vernetzung lassen sich jederzeit und überall auskosten. 

Zu unserem Vor- und Nachteil. Was treibt uns an, permanent unsere Smartphones zu checken? Wie viel Bestand hat ein virtuelles Profil in der Realität? Führen wir ein Schattendasein?

Diese Fragen bewegen die Charaktere in #fomo. Sie durchleben in den Szenen konstruktive und destruktive Aspekte von Virtualität im Internet und in sozialen Netzwerken.

Die fünf Performer erschaffen ihre Bühnenwelt mithilfe der urbanen Tanzstile Breaking, Locking, Popping, House und HipHop-Freestyle.

Termine in Salzburg :::
15. und 16. Dezember 2014 in der ARGEkultur Salzburg. Jeweils 19:30 Uhr.
Tickets gibt hier.

Tanz :::
Tarek Amun, FraGue Moser,
Moritz Steinwender, Patrick Gutensohn, Valentin “Knuffelbunt” Alfery

Choreographie, Regie, Musikschnitt :::
Valentin “Knuffelbunt” Alfery

Choreographie-Assistenz ::: FraGue Moser

Regie-Assistenz ::: Bernhard Mrak

Licht ::: Joe Albrecht

Artwork ::: Dusana Baltic

Produktion ::: Hungry Sharks


Ich habe heute wieder mal den Newsletter up 2 date gebracht. Da gibt es unregelmäßig Veranstaltungshinweise, neue Projekte und Workshopempfehlungen. Updates über Posts auf der Seite kommen da nicht rein, weil man den Blog ja separat abonnieren kann.

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