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Defining your prices is simple, but not easy. Today I will tell you how to answer, “What can I ask for when teaching at a studio?” or “How should I price my classes.” There are some things to take into consideration, but when you know them, the math becomes easy. Everything below is my way of deciding prices, and there are a lot of other opinions out there. I explain at the bottom why I choose the prices like that.

Prices when you teach at a studio

Most studios want to pay their teachers an hourly fee or fee per class. That is common practice in a lot of countries and not per se a problem. It becomes a problem when the payment is low, and you pay your taxes from them.

In the area where I teach a lot of studios want to pay 30 per hour. That sounds okayish at first, but when you consider the social insurance for freelancers and tax in Austria, which starts at around 36%, you net slightly below 20 per hour. That might be fine for someone who starts to teach, but it is a dumping price for anyone skilled and experienced with teaching.

The rule of thumb that I recommend using is that when you earn less than double per hour of a regular office job, don’t even consider taking it. Feel free to ignore that advice if you really want to teach or build your references. I tell you this intending to do sustainable business and teaching 20 hours a week to earn a living will burn you out sooner or later. Aim for a price that is around four times what you would make in a day job. That is between 40 and 100 per hour, depending on your qualification and experience. That leaves you with 25 to 64 per hour after tax (Best case, when your income rises, your taxes do too. Talk to an accountant to check the regulations in your country).

These are the things to have in mind when going for a price:

• Are you building the class from scratch, or are you getting a full classroom? If there are 20 people in the class, there is no reason to do it for a minimum.
• The prices the students pay to the studio.
• Are you responsible for advertising, are they or do you share that task?
• What do you need? Calculate your expenses, the time you have to earn your buck and check if it works.

But there is a better option:

Try to get a base fee and a percentage of every student over a certain threshold. This gives you a secure foundation and ramps up when you are doing a good job, and everyone wants to join your class.

Prices when you organize your own classes

A lot of people are doing their own courses. This approach has the potential to pay much higher than the other method, but you shoulder all the risk. You pay the rent for the studio, you do the advertisement, and you lose money if there are not enough students in a class. On the other hand, you keep all the money that is rolling in.

First, calculate your expenses for the class. Take the rent of the studio, add music costs (due to your local collecting societies – the AKM in Austria), add money for the fuel or public transport you need to get to the room and everything else that costs you, which is related to doing the class. Now you know how much money you need per class not to lose money. Considering the rule from above, you want at least 40 per class, after paying all the costs. How much do you need to make that 40? And more importantly, how many students do you need to make it.

For your first calculation, take the average price of the studios around you. Just to get a feeling for the situation. Then, decide if you want to be cheaper or more expensive. If your price is more affordable, you will get all the students that care about the price-tag only. That are potentially a lot of them. But you will also get all the kids, who are sent to the class by their parents – without really wanting to. If you are a better teacher than the guys at the other studies, consider being more expensive. While you will have fewer students, you will get those who really care and that makes the classes so much more enjoyable.

As a rule of thumb: don’t go far below the prices and don’t top them by more than 50%. Ignore this if you have a reputation that reaches until far beyond the place where you teach.

All clear? Reach out in the comments, per mail or on social media if not.

My reasons for these price-tags

This passage was not part of the original post. I received some questions on social media, so I want to add the reasons below.

I use the measure of “what you earn at a day job” because most people need to work another job besides teaching in the beginning. And by using this as an anchor point, we try to avoid making our financial situation worse.

I don’t want you to consider jobs that pay less than double your hourly wage because it will not be a financial upgrade of your situation. You need to get there, which costs you time and money. That is usually not refunded from the studio. You also have additional hidden costs through teaching if you, for example, buy a snack when you would eat at home otherwise.

I recommend four times your wage as a reasonable price because it means if you teach two hours a day, it pays as much like a regular day of work. So every day you can teach for two hours, you don’t need to work a 9-5. This helps you to transition to a full-time dancer slowly or keep the job and earn double.

A while ago, I wrote about different possibilities that you can build your dance career around. During the last weeks, we explored teaching as a primary activity in your business. Check out the overview, curriculum and responsibility posts if you didn’t read them already.

To build our work as stable and secure as possible, I recommend adding in additional work fields. Below is a list of the ones that I consider exceptionally viable choices if teaching is your primary source of income. That does not mean, they are the only ones, but they synergise with teaching very well.

1. Performing. Naturally, your students will love to watch you dance. If you have a performance within a reasonable travel distance, they will go and watch it.
2. Producing Stage Pieces. Same reasons as above.
3. Organising Events. Same same. If your students like your work, they will be at the events.
4. Videography can help you in different forms.
   • You produce clips that are up for sale. Your students will most likely take a look.
   • You create videos from class choreographies. There are a lot of students out there who look forward to being in that clips and will be motivated by that.
   • If you are big online, it will work as an advertisement for your classes.
5. Producing Music. Use your music in class. If it’s good, people will ask where to get it. Boom. Direct Selling at its finest. Double-check if your teaching and the story you tell in classes, align with your Artist Identity as a musician.
6. Writing. As soon as you have sellable products that complement your classes, you will be able to sell them. A blog can help you build your reputation and act as your primary means of advertising online.

You experience point #6 – writing in action, right now.

There is nothing wrong with the other possibilities. Just take a look if one of those comes easy for you, as these synergies are powerful.

As I am travelling, today’s post will be short. We need to talk about responsibility when we teach. For most dance students, their teacher is the primary role model when it comes to dance (and sometimes life in general). Sadly, a lot of people take this too lightly.

You shape your students understanding of technique, the social aspects, the history and their approach to dance.

If we teach a flawed technique, we will hinder the progress of your students for years to come. So get the stuff you teach right. An excellent example are b-boys who teach a lousy form of six-step. This leads to bad shape in the complete footwork of the students. Same if students don’t get the groove for the style they learn from the teachers. It’s our responsibility to have a good understanding and the right tools to teach dance.

If we don’t teach them about the social aspects of dance, they have no chance to enjoy afterparties and social life with other dancers. Then we have more “dancers” who only live to compete.

If we don’t teach them about cyphering (which can be considered part of the social aspects), we get more people who practise at jams, instead of jamming.

If we don’t explain the history, students can not understand the context of the culture and why it is essential to preserve some aspects of the dance in its original way but stupid to copy others from a different background.

If we don’t treat our dance with the respect it deserves, how should our students know how to do it.

Dance teachers need to lead by example. Let’s do this right, and we will have a remarkable next generation of dancers.

Patrick pointed out that it is also important to be certain and confident about yourself. Having this understanding of who you are, what you do and why you do it. I fully agree. However, I think that is a state everyone should reach eventually and it is in fact more important than what you teach.

Today’s post will be more of a list than a real article. I will cover everything that I think one should teach in a regular dance class. So this is your “how to structure your dance lessons”, but it could also serve as “how to structure your own practise” (when you remove the theory stuff of course). If you missed last week’s “How to be a good dance teacher“, go and check it out now.

Without further ado, this is what I think you should teach in regular classes (this means in a recurring setup, not a one-time workshop):

• The history and cultural context of the dance style.
  • Where and when did it come from?
  • Who are the guys that made it happen?
    You want your students to take classes from these guys when they have the chance to do so.
  • Where there specific circumstances that sparked the birth of the scene and the style?
  • Point your students to the documentaries about your style if there are any.
• The moves, aka the vocabulary of the dance.
  • The techniques themselves.
  • The origin of the steps.
  • Drills.
  • How to create your own drills.
  • Methods on how to work with these moves and create variations.
• The groove(s). I love to call it the grammar of the style but I know that some people disagree.
• The basics of music and counting.
• The connection of the dance to the music.
• The concepts and ideas behind freestyling.
• You should also teach your choreographies as people should learn to pick up choreography.
• How social dance works.
  This helps to understand where our styles come from.
• How cyphers work and cypher etiquette.
• How battles work, tactics and battle etiquette.
• Preparing the body.
  More important for breaking than other styles, but definitely recommended for all the styles.
  • Strength exercises.
  • Stamina training.
  • Balance.
  • Coordination.
  • Stretching.

Do you cover everything in your classes? If not, can you expand your curriculum to cover everything?

Did I miss anything? Let me know.